Unlock to see our ratings and compare products side by side Life test measures how a battery endures repeated charge-and-discharge cycles at hot-climate engine-compartment temperatures. The more ...

Unlock to see our ratings and compare products side by side Life test measures how a battery endures repeated charge-and-discharge cycles at hot-climate engine-compartment temperatures. The more ...

With high production values and plenty of suspense, this 79-second spot looks more like a George Romero flick than an ad for Diehard car batteries. While there's no shortage of zombie commercials ...

So things may balance out. This is the battery your dad told you to put in your first car when you bought it. DieHard remains a great aftermarket option even after Sears sold the brand to Advance ...

Why is this work relevant for Creative Strategy? This campaign took a classic car battery and turned it into a Hollywood action hero. While the work could have simply used a Bruce Willis cameo in a ...