Apple currently sells the $3,500 Vision Pro headset, which has remained a niche product. The smart glasses would likely hit a significantly lower price point. Meta's Ray-Ban glasses, equipped with cameras and AI, are priced beginning at $299, have received solid reviews .

Apple is possibly considering entering the smart glasses market even as it reportedly scales back Vision Pro production. After rival Meta made waves with its Orion demonstration and as its Ray-Ban smart glasses gain popularity,

A new internal study will analyse existing smart glasses from rival firms to explore opportunities for Apple. With Apple reportedly planning a major Vision Pro upgrade in 2025 and

Apple is reportedly considering entering the smart glasses market, as the tech giant begins an internal study into the current landscape of wearable glasses. The initiative, which has been given the project name "Atlas,