That said, the native integration Apple would offer might be well worth it for many customers. Both of Amazon's smart camera brands — Blink and Ring — don't currently integrate with Apple HomeKit, and I think the launch of smart Apple cams could cause Blink and Ring sales to drop drastically, despite the potential price difference.

If Kuo’s analysis is correct, Apple is targeting an ambitious goal of selling tens of millions of cameras globally a year. According to Kuo, the upcoming smart home camera will be integrated with Siri and Apple Intelligence,

Given Apple’s habit of minimizing the number of products it makes, if the report is accurate the company must feel there’s good reason to enter a crowded product category, and I think an Apple camera will likely differentiate itself in two ways: privacy,