He does cool, and this fan base is picking up on ... replacing the word MARLBORO under that logo with the word CIGNETTI. If we could just not take ourselves so seriously, we’d see that as ...
Benetton's Benetton Sans was also based on Gill Sans, while John Lewis and Tommy Hilfiger also based logos on the typeface.
Surprisingly, many brands actually choose to use the same fonts for their wordmarks, relying on styling and context to create ...