Founded by Chinese entrepreneur and SEO specialist Chris Xu in 2008, Shein (pronounced She-In) is a fast fashion company that sells wedding dresses, women’s clothing, accessories, cosmetics ...
with a focus on women’s clothing. Global footprint and rapid growth While Shein’s initial focus was on the Chinese market, it quickly recognised the potential for international expansion. By ...
Shein’s core customers are young women enticed by the low-cost apparel sold on the site. Temu offers clothing, accessories, kitchen gadgets and a broad array of other products for bargain-hungry ...