It's undeniable that sport's influence on fashion is far from over. From styling track pants with heels and coats for the office to the summer staple of running sunglasses, the latest athletic trend ...

On Monday, Bloomberg reported on Apple’s plans to fully overhaul its laptop line. In fact, MacBook Pro releases are now more ...

Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...

Two major new brands are setting up shop at Northern Ireland’s premier outlet destination, The Boulevard, following the schemes record breaking sales. Becoming known for many retail ‘firsts’ in ...

Darryn Peterson was the first class of 2025 recruit to receive a Kentucky basketball scholarship offer. On Friday, Peterson ...

Plus, the news you needed to know this week, the strategy that brought Adidas back from the brink and more in our Weekend ...

Anyone seriously interested in copping a pair of the adidas Originals Yeezy Boos t, you need to be reading this. The adidas ...

Governing body Fifa's top-tier partners Adidas and Coca-Cola believe their existing deals should cover the Club World Cup.

This new agreement follows a highly successful initial partnership that began in 2020. Adidas and Celtic were drawn together thanks to the club's global ...

The Athletic was granted access to shadow businessman Kevin Nagle before he returned to California at the end of a 10-day ...

Leeds United have agreed a new deal with Adidas to continue as the club’s official kit partner. The length of the contract ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...