This product is said to be part of Apple's strategy to advance in the smart home arena, where it has traditionally lagged behind Google and Amazon. Bloomberg reports that CEO Tim Cook has prioritized the development of this display as part of a broader push to strengthen Apple's presence in smart home technology.

Apple is gearing up to announce a new smart home hub, according to Bloomberg's Mark Gurman. As early as March 2025, the iPhone maker could release a

Apple may be preparing to join the smart home market in 2025 with a wall-mounted tablet designed to control home appliances, make video calls, and feature Apple Intelligence. According to Bloomberg’s Mark Gurman,