After investing in future Ferrari driver Lewis Hamilton’s drinks brand, Pernod Ricard has secured a deal that makes its ...

The Ultimate Fighting Championship has sold its first sponsorship package in the artificial intelligence category, a ...

Australia’s Brett Robinson has set out his stall to create the “right culture to deliver commercial outcomes for a ...

Roger Lodewick is leaving his role heading up Viaplay’s Dutch operation after less than 12 months and has been replaced by ...

LaLiga trio Mbappé, Vinicius Junior and Bellingham, and English Premier League rivals Erling Haaland, Rodri and Cole Palmer ...

Disney Star has announced massive losses of INR 12,548 crore (€1.4bn/$1.5bn) for the full year in 2023-24, ahead of its ...

Emirates' Global Partner package to SailGP includes naming rights to two races and significant media exposure for the airline ...

Sky New Zealand’s exclusive negotiating period to renew its rights to New Zealand Rugby (NZR) and Sanzaar properties expired ...

Peter Daire, the former global head of sponsorship for the English Football Association, has taken up a new role as a senior ...

The Asian Cricket Council (ACC) has retained TCM Sports Management once more as its exclusive sponsorship sales agency for ...

Incumbents Team Marketing and Relevent Sports Group are the two agencies still vying to sell Uefa club competition rights ...