Snoop Dogg is spreading the love, one chain at a time. Meet Lovechild, the rapper and entrepreneur’s debut jewelry line. Last night the rapper and entrepreneur hosted a party in Hollywood to celebrate the launch of his first fine jewelry collection ...

Snoop Dogg is releasing his own jewelry line called Lovechild. The rap icon created the collection in collaboration with jewelry brand Metal Alchemist and gamma – the music and media company that he's partnered with.

Hip-hop icon Snoop Dogg expands his brand Dec. 6 with “Lovechild,” a new jewelry collection available through Reeds Jewelers.

Snoop Dogg officially launched his jewelry collaboration, Lovechild, with Metal Alchemist and gamma. Wednesday night (Nov.13) with a glowing Los Angeles launch party. Ahead of the celebratory festivities,